Your Privacy Choices

About secondstrap

Secondstrap is a small studio based in the Netherlands, founded by Abel, a watch enthusiast who kept running into the same problem: beautiful watches arriving without a real way to wear them. We design and produce premium straps and cases for the watches people actually love, starting with the AP × Swatch Royal Pop.

Because the strap a watch comes with was someone else's choice and the next one is yours. We're not here to replace the original. We're here to give you the option to wear your watch your way.

The Netherlands. All orders ship from our warehouse near Rotterdam.

No. Secondstrap is fully independent. Our products are designed to fit specific watches, but we are not manufactured, endorsed, or affiliated with any watch brand mentioned on our site. The watches themselves are not included with our products.

Products & materials

Three core materials:

FKM rubber — the same premium fluoroelastomer used on the Rolex Oysterflex. Soft on the wrist, dust-resistant, and ages beautifully.
Italian full-grain leather — sourced from a tannery in Tuscany. Softens over time and develops a unique patina with wear.
Precision-machined aluminium — for our cases. Hand-finished and CNC-cut to tolerances measured in tenths of a millimeter.

The Royal Pop has no traditional lugs, so a wrist case adapter is required to attach any strap. Our case clicks securely onto the watch without modification. No tools, no glue, no damage. Once installed, it works with any standard 20mm strap, including ours.

Yes. The case clicks on and off cleanly. You can switch between wearing your Royal Pop as a pocket watch or on your wrist whenever you like.

Every product page lists exactly which models the strap and case are designed for. We currently support all eight Royal Pop designs, both crown at 3 and crown at 12. If you're unsure, email us before ordering, we'll confirm fit, usually within a few hours.

Our FKM rubber straps and aluminium cases are water-resistant and fine for everyday wear, including showers and swimming. Leather straps should be kept dry, water and leather don't get along.

Rubber: rinse with lukewarm water and mild soap. Air dry.

Leather: wipe with a dry cloth. Keep away from water and direct sunlight. A leather conditioner once or twice a year will extend its life.

Aluminium case: wipe with a microfiber cloth. Don't use abrasive cleaners.

Ordering & shipping

Worldwide.

Netherlands & Belgium: 1 business day
Rest of EU: 2–4 business days
UK: 3–5 business days
US & Canada: 4–7 business days
Rest of world: 7–14 business days

All orders include tracking.

Free worldwide shipping on orders over €100. Below that, standard rates apply at checkout.

Within the EU, no. For the UK, US, Canada, and other non-EU countries, import duties and taxes may apply depending on local regulations and order value. These are the responsibility of the customer.

Yes. You'll receive a tracking link by email as soon as your order ships. If it stops updating or something looks off, reply to that email and we'll sort it out.

If we haven't shipped yet, yes. Email us as soon as possible. Once it's on its way, we'll work it out through the return process.

Returns & warranty

30 days, no questions asked. The product needs to be unused and in its original packaging.

Email teamsecondstrap@gmail.com with your order number. We'll send a return label and instructions. EU returns are on us. Outside the EU, return shipping is at the customer's cost.

Within 5 business days of us receiving the return, refunded to the original payment method.

Yes. Mention it in your return email and we'll send the replacement as soon as we receive the original.

Send a photo to teamsecondstrap@gmail.com within 14 days of delivery. We'll send a replacement at no cost, no questions asked.

Yes. All products come with a 1-year warranty against manufacturing defects. Normal wear and tear (leather patina, light scratches on aluminium) is not covered, because that's how these materials are supposed to age.